David Ogilvy is widely known as “The Father of Advertising”, so the image above may be true in nature… if you’ve read this far, just realize you’re in the elite 20% that read the body copy of something!
For me, he has two quotes that always strike home when I read them.
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
There’s not much to say about these other than I hold them as a true.